THE MORTON ARBORETUM FEATURED IN NEW NATURAL HISTORY COLLECTIONS ON GOOGLE ARTS & CULTURE
LISLE, Illinois (Sept. 13, 2016)— The Morton Arboretum and the Google Cultural Institute are inviting people to an interactive, dynamic and immersive discovery experience of the diversity and fragility of nature in an unprecedented way.
Opening today, a new online exhibition tool on g.co/naturalhistory – a partnership between Google and some of the world’s most emblematic Natural History institutions – will enable web users to discover Natural History treasures, including The Morton Arboretum’s noted tree collections, history and focus on global tree conservation. The site offers a chance to browse more than 100 fascinating stories related to dinosaurs, plants, insects and minerals.
The new site uses state-of-the-art technology to tell fascinating stories about our planet’s evolution over billions of years. The Morton Arboretum’s collection features three virtual exhibits that underscore the importance of trees in our natural world via engaging storytelling and photography. Exhibits include:
- Can You Imagine a World Without Trees? – A virtual look at the plight of trees today, examining the critical role of arboreta in tree science and conservation
- What is an Arboretum? – A look at the legacy and history of The Morton Arboretum, and its ongoing work to care for and conserve trees
- Great Trees – A tour of some of The Morton Arboretum’s most iconic and rare tree species in its collections
As part of the virtual exhibit, panoramic Google Street View imagery gives people a backstage pass to virtually explore the Arboretum 24/7, including Street View of select trails and roads.
“Through nearly a century of tree-focused research, educational programs, exhibits and outreach, The Morton Arboretum has inspired visitors and supporters to help create a greener, healthier, more beautiful world. But the issues surrounding trees today, from climate change to pest issues to disease, extend far beyond the Arboretum’s borders – they impact everyone on this planet,” said Carissa Dougherty, head of knowledge management at The Morton Arboretum. “Today, we’re proud to partner with the Google Cultural Institute to not only enable anyone with access to a device to take a virtual tour of our trails, but to also be inspired by the impactful stories about the legacy and work of the Arboretum, to care and conserve trees for the benefit of all.”
The Google Cultural Institute works together with over 1,000 organizations to put the world’s cultural treasures at the fingertips of Internet users and are building tools that allow the cultural sector to share more of its diverse heritage online.
For this exhibition, natural history institutions from 15 countries created more than 100 interactive stories, sharing a total of 300,000 photos, videos and other documents online in collaboration with Google. The latest innovations in tech help bring the magic of these legendary venues to life, and give everyone a chance to reconnect with our evolution story and our planet environment in all its richness.
The Arboretum’s online exhibition opens today at g.co/naturalhistory and is open for all online, for free on the web and through the new Google Arts & Culture mobile app on iOS and Android. You can watch all of the 360-degree videos on YouTube.
About the Google Cultural Institute
The Google Cultural Institute and its partners are putting the world’s cultural treasures at the fingertips of Internet users and are building tools that allow the cultural sector to share more of its diverse heritage online. The Google Cultural Institute has partnered with more than 1000 institutions from 70 countries, giving a platform to over 200 thousand artworks and a total of 6 million photos, videos, manuscripts and other documents of art, culture and history. The exhibitions on the Google Cultural Institute are open for all online, for free on the web and through the new Google Arts & Culture mobile app on iOS and Android.
About The Morton Arboretum
The Morton Arboretum is an internationally recognized outdoor tree museum and tree research center located in Lisle, Illinois. As the champion of trees, the Arboretum is committed to scientifically-informed action, both locally and globally, and encouraging the planting and conservation of trees for a greener, healthier, more beautiful world. On 1,700 acres are 222,000 plant specimens representing 4,500 different kinds of plants, along with specialty gardens, educational exhibits, the award-winning Children’s Garden, 16 miles of hiking trails and the Visitor Center, featuring The Arboretum Store and the Ginkgo Restaurant and Café. The Morton Arboretum is a not-for-profit 501(c)3 charitable organization, welcoming more than 1 million visitors and serving 43,700 member households in 2015. Learn more at mortonarb.org.