The 630 | Spring Fling
By Hilary Decent
March 2018 View more 630
Local stores will celebrate three days of fashion, food and fun during Spring Style Weekend, March 2 to 4. Timed to coincide with the arrival of new spring fashions and styles, the weekend is a great way to breathe new life into your spring wardrobe.
This year the brunch and fashion show will be held at a new location: Elements at Water Street at the Hotel Indigo. Katie Wood, executive director of the Downtown Naperville Alliance, says, “It’s a great morning to enjoy a meal at one of downtown’s newest venues, while seeing the latest fashions all in one spot, with special prizes for many lucky attendees.”
The weekend is expected to draw groups of women from girlfriends to mothers and daughters, although dads often come along, too. Hotel Indigo is offering special pricing on rooms for anyone wanting to make a night of it.
Some of the city’s newer stores are just as excited about Spring Style Weekend as their customers. Renate Miller has been manager of J.McLaughlin since September. “We are hoping the event will drive people out to soak up some fresh air in downtown Naperville,” she says, “with the curiosity to explore all the new stores.” There’ll be plenty of sunshine at J.McLaughlin for men, women and children with easy breezy coastal chic clothes in colors inspired by sea and sky. “Customers who have come in curious about the new store have been over the top with compliments,” Miller says.
Joellen Elam, owner of London Skye, says her store will be offering a 15 percent discount on all purchases. The store opened in October, and she thinks the event will be a good way for their male and female customers to see new seasonal trends, like cropped straight denim and pastel colors.
MARCUS (previously Denim & Soul) also opened in October to a warm welcome from the Naperville community.
Talking about the new season, assistant manager Nicole Lucchesi says: “You will begin to notice more vibrant colors and bold patterns. There is always something for everyone at MARCUS. Our buyer does a wonderful job hand-selecting products hot off the runway.”
For a list of special sales and events or to purchase fashion show tickets, visit downtownnaperville.com.