Goals for Good

October 2018 View more

As the puck drops this month on the Chicago Blackhawks’ 2018–19 season, one local nonprofit is reaping rewards from the team’s previous wins.

Gerald Auto Group recently donated $22,800 to Little Friends as part of its Goals for Charity program, which leverages the Blackhawks’ aptitude for scoring goals. As part of its radio promotion with WGN, the auto group promised $100 for every goal scored by the Blackhawks during the 2017–18 NHL season. The auto group has donated more than $147,000 to local charities since 2012.

Gerald Auto Group of Naperville and North Aurora, which has seven area dealerships, chose Little Friends as its benefactor this year because of the nonprofit’s impact on the community. “Little Friends is an organization that does so much good for an underserved population,” says president Doug Gerald. “The number of individuals with autism is greater than most likely realize, but the number of people—the families and caregivers—impacted by autism is even greater than that.”

“We couldn’t be more thrilled to have their support,” says Little Friends president and CEO Mike Briggs. “This donation will have a significant impact on everyday operations, from supporting our renewed Parent-Toddler Social Group program to renovating our various campuses.”