Bridal support

April 2021 View more

A dress from Bridal Boutique by New Name

Why would a bridal store be featured in the magazine’s nonprofit section? Because Bridal Boutique by New Name ( is so much more than just a wedding shop. Located in Wheaton, this store sells gently used and brand-new wedding dresses—many of which are designer samples from area boutiques—for 50 to 80 percent off retail price, then uses all of its proceeds to help Chicagoland women who want to change their lives.

Brides-to-be can make a private appointment to view the over 250 dresses donated from bridal stores or previous brides. In addition to dresses, brides can shop for anything they need, such as belts, shoes, veils, undergarments, and hair accessories.

“It’s a blessing to see the joy that our brides and volunteers experience from knowing that they are making a real difference in other women’s lives by supporting and shopping with us,” says director Angela Pearson.
Bridal Boutique by New Name opened in 2017 with the purpose of generating funds for women who have been exploited and trafficked in the Chicago area. New Name is a faith-based nonprofit run entirely by volunteers and funded by donations and proceeds from the bridal boutique. Volunteers reach out to women advertised online for prostitution and help those who want assistance start a new life. They also teach at-risk and incarcerated young women and men about the dangers of sex trafficking, and work to raise awareness in the community.

Proceeds have helped fund counseling services, transportation, medical bills, junior college tuition, groceries, and hotels for women who need safe living situations. Donated gowns should be less than five years old and in good condition. Whether someone one donates a dress or finds their dream dress in the boutique, this unique opportunity enables women to help other women.

Photo courtesy Bridal Boutique by New Name