Country Couture

November 2022 View more

New Naperville clothing boutique blends Nashville style and an urban vibe

Is your fashion style a little bit country and a little bit rock ’n’ roll? Look no further than Dash of Nash in Naperville to find the fringed jackets, faded denim shorts, and corset tops that evoke country flair but with an urban edge. 

The Nash in the store’s name is short for Nashville. And just as the name implies, Dash of Nash features women’s clothing and accessories that are trendy with a country twist. Some of the offerings include faux-leather leggings, flannel plaid shirts and shackets, satin tanks, and short sets. 

Owner Erica Sebesta owes her interest in fashion to a shopping trip with her father when she was 8. “The skirt I got was denim with rhinestones, which kind of makes sense when you consider what I am doing now,” she says. 

Her mother, Monica Sebesta, who helps out in the store, says it was easy to see that her daughter’s future would be in fashion. “When she was in school, she’d wake up every day and plan her outfits as if the [school] halls were her runway,” Monica says. 

With her fashion interest already well established, Sebesta’s fascination with all things country was ignited when she went to her first concert, headlined by Shania Twain. She has taken that country sensibility with an edge and applied it to the store’s decor, which features tan hardwood floors, glowing pink neon signs, cowboy hats, a pink guitar, and a pink retro-style telephone next to a sign: “Cute clothes are calling you.” 

Sebesta has come a long way from her first foray into fashion, which was an online clothing business launched in 2016 in her parents’ basement. After six months, she opened her first store, Homegrown Honey, in 2017 on the second floor at 214 South Main Street in Naperville. Seeking more visibility, she closed Homegrown Honey and opened Dash this summer. Sebesta chose Naperville as the location for both stores because of its vitality. “There is always something going on here,” she says. 

For Sebesta, the best part of the business is helping shoppers select clothes and accessories that they’ll feel great wearing. “I love being able to work with customers in helping them curate their own style and put outfits together,” she says. “I love helping others feel confident and trendy.”  

Photos courtesy of Lulu Moments Photography