Urban Aim

As Connecticut natives, Peter and Kathey Horvath are used to moving. The couple has lived in several homes due to out-of-state job transfers and changing family needs, but their most recent build—and intended retirement home—reflects the couple’s dream of living in an urban escape. “The plan was to be in downtown Naperville,” says Kathey. “It’s such a unique place—we knew this is where we wanted to be. It’s just so nice to walk downtown.” The couple worked closely with builder Dan Jurjovec to create functional and comfortable spaces. “You wish every customer would be like the Horvaths,” says Jurjovec. “They genuinely enjoyed and appreciated the process.”

Living Room
Trim details, like the coffered ceilings in the living room, were suggestions from builder Dan Jurjovec. “Ceiling details and finish pieces are hard to visualize when you’re looking at a blueprint,” says Jurjovec, “so we make sure we’re flexible enough to modify things once homeowners are in the space.”

Beautiful yet functional furnishings were chosen for the home, with a focus on the future. “Hopefully there will be grandchildren someday,” says homeowner Kathey Horvath, “and I wanted a place where they could not worry about anything being ruined.”

The Horvaths prioritized an open floor plan and natural light in the first-floor design, reflected in the large windows over the living room cabinets.

Meyer Design and Lakewest Custom Homes were chosen by the Horvaths to design a home that not only reflected their lifestyle, but the neighborhood as well. “What I love about urban environments,” says architect Steve Meyer, “is the texture of the buildings and streets. Having the garage in the rear and bringing the front façade to a human scale is more inviting. The front porch is also a crucial component of a downtown home to welcome visitors and converse with neighbors.” Meyer does a lot of work in denser city environments, and embraces the challenges that narrow lots create.

Dining Room
Kathey loved the diamond glass pattern on the dining room windows so much that the pattern was repeated in the ceiling. “The windows are so big that we had to modify the [support] beams,” says Jurjovec, “but that ceiling turned out great from a millwork perspective.” Soft arch openings accent the walk-through from the dining room to the kitchen through the butler’s pantry.

Photos courtesy Lakewest Custom Homes

Goals for Good

As the puck drops this month on the Chicago Blackhawks’ 2018–19 season, one local nonprofit is reaping rewards from the team’s previous wins.

Gerald Auto Group recently donated $22,800 to Little Friends as part of its Goals for Charity program, which leverages the Blackhawks’ aptitude for scoring goals. As part of its radio promotion with WGN, the auto group promised $100 for every goal scored by the Blackhawks during the 2017–18 NHL season. The auto group has donated more than $147,000 to local charities since 2012.

Gerald Auto Group of Naperville and North Aurora, which has seven area dealerships, chose Little Friends as its benefactor this year because of the nonprofit’s impact on the community. “Little Friends is an organization that does so much good for an underserved population,” says president Doug Gerald. “The number of individuals with autism is greater than most likely realize, but the number of people—the families and caregivers—impacted by autism is even greater than that.”

“We couldn’t be more thrilled to have their support,” says Little Friends president and CEO Mike Briggs. “This donation will have a significant impact on everyday operations, from supporting our renewed Parent-Toddler Social Group program to renovating our various campuses.”

The Artistic Journey of Timm Etters

When you’re looking at one of Timm Etters’s airbrushed murals, you might first notice the brilliant color, the captivating dimension, or even just its sheer size.

“They are just striking. It’s like they reach out to you,” says Joan Mills, art teacher at Fry Elementary School in Naperville. “The colors are just so vibrant, and the contrast is just beautifully done. It’s obviously realism, but it also has that sense of otherworldliness to it.”

Etters, 49, of Volo, in Lake County, has painted hundreds of murals in local schools over the last three decades, but his influence extends beyond the walls of those gyms, hallways, and cafeterias. Through his artist-in-residence program, he has shared his inspiring story of overcoming obstacles and starting his own art business as a teen.


Etters was in third grade when he discovered he was colorblind. An art teacher noticed he was struggling with colors and took him to the school nurse for a vision test. “I remember being pretty devastated,” Etters says. “I was like, ‘All I want to do is be an artist, and now I’m not going to be able to.’ ” The teacher suggested focusing on pencil drawing, and Etters took that advice to heart. “So from third grade all through high school, I drew and drew and drew. Every day,” he says.

At Cary-Grove High School, a budding love for hip-hop and graffiti inspired him to bring color back into his work. Then everything came to a standstill when, after a freak accident slipping in the bathtub, a doctor discovered he had stage 4 testicular cancer. To give himself something to look forward to during recovery, Etters started his own art business selling fellow students hand-drawn portraits and custom T-shirts painted with an airbrush he bought with money from his get-well cards.

Though the airbrush still remains Etters’s chosen tool, it was spray paint that inadvertently introduced him to school murals in 1985. After he was found responsible for marking a bridge with graffiti—an elaborate memorial to Vietnam veterans—the police officer, who was a vet himself, was so touched he gave Etters a creative punishment: 132 hours of community service painting a mural in his high school’s cafeteria.


Etters offers an artist-in-residence program for schools in which he speaks about his life story in an assembly-style presentation that includes artwork from his grade school years. “It’s more directly relatable, rather than just showing them my [professional] work … and having them look it and say, ‘I could never do that,’ ” Etters says. “I kind of bring it down a few notches so they can really plug into it and say, ‘I can totally do this.’ ”

“The message he really gives is: Follow your passion and never give up—which is one we want our kids to hear and engage with,” says Tracy Dvorchak, a former principal at Prairie Elementary School who is currently at the helm of Naper Elementary School. Etters created a new logo for Prairie and completed an artist-in-residence program with the students prior to painting a mural in their gym five years ago.

Students also try out Etters’s airbrush tools. “They get to … paint their names up on a banner in different colors,” Etters says. “If there’s a school of 800 kids, then there’s 800 names in different colors and it looks like modern art … like a graffiti version of Jackson Pollock.”

Etters paints his murals while school is in session, rather than after hours or during school breaks. “We actually held PE right while he was doing it,” Dvorchak says. “He’s just over on the side, up on his scaffolding, and all the kids got to see him in action … and see the progress going along.” Because of the artist-in-residence program, Dvorchak says, “they had an understanding of how he did his work and they felt really connected to him.”


In recent years, health hurdles—depression, an injured tendon in his drawing arm, and spinal stenosis—have made the already physically demanding task of mural painting increasingly difficult for Etters. “There are days when it takes me two or three hours to get going in the morning … but I can work once I get going; it’s just harder,” he says. “It’s the kind of thing that’s never really been talked about, that people have often wondered about: ‘Why doesn’t Timm get here at 8 in the morning?’ or ‘Why doesn’t he have a regular schedule?’ … I hope it encourages other people that, you know, you’re going to have struggles, setbacks, and roadblocks.”

And his colorblindness? Etters has a number of strategies to overcome his vision limitations during mural painting. “One of those strategies is named Vicki,” he says, referring to his wife. “I can call her during the day at work and I’ll send her a picture and I’ll say, ‘What color is this?’ And she won’t say ‘red’ or ‘blue,’ she will say specific shades of red of blue that I will identify with.” Etters also uses technology to help, such as a Sherwin Williams color-matching app and Photoshop’s eyedropper tool. “There are times when I’ve built a relationship with kids [at the school I’m working at] where I can trust them. They know I’m colorblind and I’ll say, ‘Hey, in your best description, what color is this?’ And they’ll tell me or even help me mix it. It becomes a cool connection.”

Etters’s lifelong goal is to paint as many murals as Norman Rockwell painted Saturday Evening Post covers (see sidebar). “He’s one of my favorite painters,” Etters says. “He worked [there] for 43 years and painted, I think, 322 Post covers. … which meant, for me, that 323 would be where I could sit down and say, ‘I did it.’ ”

To date, Etters has completed 310 murals and has a six-month-long wait list for future projects. Somewhere around mural 307, he had an interaction with a student that he says he will never forget. “I had just finished a presentation at a school and, health-wise, I was really struggling,” he says. “This little girl comes up to me and … she says, ‘Mr. Etters, you only have 16 murals to go. You can do this!’ ” he says. “I was like, oh my gosh. I’m not going to let her down.”

Openings | October 2018

Kohler Signature Store by Studio41
Browse more than 12,500 square feet of kitchen and bathroom designs in this new showroom featuring cutting-edge technology and working faucets, showers, and bathtubs.
1320 North Route 59, Suite 180, Naperville
630.655.8096, shopstudio41.com

Bach to Rock
This new music school teaches students of all ages and skill levels, from preschoolers to adults. Programs include individual and group instrument classes, plus choral ensembles (Glee Club) and DJ training (Beat Refinery).
1212 S Naper Boulevard, #100, Naperville
630.318.0312, naperville.b2rmusic.com

Edward-Elmhurst Health Center
A new medical clinic has opened in downtown Elmhurst, home to Elmhurst Clinic physicians (allergy, dermatology, family medicine, cardiology, internal medicine) and Edward-Elmhurst Lab Services.

Robert Hughes Interiors
Hinsdale interior designer Robert Hughes has opened a retail showroom in downtown Lisle stocked with “all things beautiful,” says Hughes. The store carries chic home decor, gifts, jewelry, and women’s apparel, including vegan-friendly faux leather goods.
4714 Main Street, Lisle
630.378.4044, roberthughesinteriors.com

Office Politics

Illinois Governor Bruce Rauner speaks to the media before signing gun legislation (Jose M. Osorio/Chicago Tribune)

By Linda Girardi

Governor Bruce Rauner recently signed into law legislation that gives the DuPage County Board authority to dissolve the DuPage Election Commission, turning over its duties to the office of the DuPage County clerk, Paul Hinds.

The clerk’s office currently manages requests for birth certificates and marriage licenses, and after January 1 it will assume additional duties for voter registration and elections.

“County clerks handle election services in the vast majority of counties in the state of Illinois,” county board chairman Dan Cronin says. “The merger provides an opportunity for increased efficiency and better service for taxpayers.”

Since the measure will not officially go into effect until early 2019, the DuPage Election Commission will oversee the upcoming November 6 general election, when contests for federal, state, and county offices are on the ballot. The election commission’s interim executive director, Suzanne Fahnestock, will oversee that election.

The bill signing in July came on the heels of an election commission voting catastrophe that delayed the county’s election results for the March primary. A vendor provided the election commission with the wrong “ender” card that scans results in the county’s voting machines, the county clerk says.

“It all comes down to testing. Nobody checked the ender cards or tested one,” Hinds says. “The way to prevent glitches is to test everything from the beginning to the end. I plan on running a mock election to test the entire process.”

Hinds said his office is well into the transition of creating an elections division to manage future elections for approximately 630,000 voters in DuPage County, and he plans to have regular staff meetings to discuss progressions within an election cycle to avoid pitfalls.

“The transition is about streamlining procedures and changing the way we perform the duties,” Hinds says.

The new legislation also reverses a move approved in the early 1970s that removed the duties of elections from the county clerk.

“There was incentive to levy a property tax to purchase new equipment for elections; with an election commission they could do that,” he says.

The DuPage County clerk will run its first election in April 2019, when contests for local units of government are on the ballot, including municipal and school board races.   

Hinds also plans to update the website to provide easier access to public information on early voting, sample ballots and polling places.

“The information is out there, but it’s not user-friendly,” he says.

State Representative David Olsen (R–Downers Grove) was one of the chief sponsors of the legislation.

“The voters of DuPage County spoke on this issue in an advisory referendum and overwhelming approved of the consolidation. We are excited to be able provide better services to residents of the county,” Olsen says.

A Walk in the PARCC

With its endless hours of mind-numbing timed drills and banal essays, standardized testing was, once upon a time, exclusively the bane of the downtrodden No. 2 pencil-toting student. “Suck it up, kid,” the adults would say, proudly bearing the hard-earned Iowa Basics scars of their own childhoods.

But in 2015, when the state of Illinois rolled out the Partnership for Assessment of Readiness for College and Careers (PARCC) test as the new state assessment and accountability measure for Illinois students in grades 3 through 8, standardized testing suddenly became a headache for everyone—from teachers to administrators to parents as well. And, all mathematical evidence to the contrary, “PARCC” became a four-letter word.

The test was overly complicated. It took too much time away from classroom instruction. The results were arbitrary and/or unreliable, and they took far too long to arrive.

To dive into the deep well of discontent that has been the PARCC experience over these past three-plus years is to plumb a seemingly bottomless pit of consternation and handwringing from almost every corner of the public education arena. But large-scale educational efforts—particularly those involving assessment and accountability—tend to foster this kind of heated debate and rhetoric; as long as the data is accurate and actionable, the common wisdom goes, the suffering will have certainly been worth all the pain.

Yet three, going on four, years later—and with what should be a celebratory, relevant, and rock-solid dataset in the books—the testing tussle has yet to subside. If anything, the calls for change have only intensified, and the state is indeed reconsidering how PARCC is administered and how its results are interpreted. Here, then, at something of a crossroads for the test (at presstime, plans for the spring 2019 version of the test were very much up in the air), two local administrators weigh in on a few standardized questions related to PARCC and its future in their districts and schools.

How would you characterize the general attitude of teachers and parents surrounding PARCC in your district or school?

If they’re not exactly rolling out the balloons and brass bands, it seems that most of these important local constituencies have at least accepted the inevitability of PARCC, and have made a genuine effort to make the most of it.

“I think there’s been a learning curve for everyone—from the students who take the test to the staff members who manage it—but the sentiment here is really positive,” says Patrick Nolten, the assistant superintendent for assessment and accountability in Naperville Community Unit School District 203 (where PARCC scores are among the highest in the area; see sidebar). “I know there are some districts where they’re bemoaning the state of PARCC and the testing process, but this district is behind it, and I really think appreciates the opportunity to show the amazing work our teachers do every day and the learning our students demonstrate.”

But while most people have indeed adjusted to PARCC as a mandate, it often fails to generate much enthusiasm in the bigger picture as a key educational tool.

“Teachers and families understand that PARCC is required,” says Arin Carter, director of the John C. Dunham STEM Partnership School, which draws students in grades 3 through 8 from the districts of Batavia (101), East Aurora (131), Indian Prairie (204), and West Aurora (129). “But our teachers go out of their way to make sure that our students are learning based on the standards—not based on PARCC.”

How has PARCC impacted curriculum changes in your district/school over the past three years?

This is one of the big ideas behind PARCC: its ability to guide administrators toward data-supported changes to help students learn better or more efficiently. It’s an idea that has perhaps not seen as much traction as hoped for over the past three years, but in District 203, at least, Nolten sees definite progress.

“Although PARCC is only a one-time-a-year summary measure, we really try to use it to look at whose needs we’re meeting instructionally, and whose needs we may need to take additional steps or measures toward meeting as a district,” he says. “There’s a targeted focus on achievement gap reduction to really meet the needs of all students. So all of our schools incorporate into their school improvement planning a metric from the PARCC results to see if we’re seeing progress and growth in terms of meeting those students’ needs.”

Has PARCC provided a largely accurate snapshot of student performance?

Nolten says that kids in his district who meet or exceed standards as they transition from grade level to grade level taking PARCC assessments are generally those in the best position to be poised for college and career readiness. Test scores, of course, are not the only measure of success, and Carter believes it’s important to keep that in mind when assessing the whole student.   

“Our curriculum goes well beyond the skills that are assessed on PARCC,” she explains. “While we teach the standards that are required, the integrated way in which students are taught at our school allows them to make connections among the content areas that I’m not confident PARCC assesses. Further, there are many other skills that are extremely important today—such as interpersonal skills, collaboration, and design process understanding—that are not measured at all.”

What changes would you like to see in the design or administration of PARCC?

Changes are certainly coming, but for now, no one is exactly sure what form those changes will take. If the thoughts of many teachers and administrators figure into the next version of the now 12-hour test, however, one word will certainly define the new PARCC: shorter.

“My biggest concern is the amount of time that is spent on PARCC administration,” Carter says, echoing comments she’s heard time and again from teachers and parents alike (not to mention students, of course). “There’s just a lot of time that should be spent on instruction that is instead spent administering a test.”

“The criticism I think almost everybody shares has to do with the length of time,” Nolten agrees. “In terms of a wish list, a shorter test that takes less time instructionally would be great. We’d also like more diagnostic-like information so we can get more student-level analysis about skill development—less global or general, and more specific around exactly some of the skills that we need to focus on for growth at the student level.”

The question that will need to be answered by the state, then, is how to address all of these concerns while still delivering a standardized test that not only assesses student proficiency, but also allows for continuity of comparison with the data that has been compiled over the past three years.

That test is to come. But for now, pencils down.

Pet Project

Kenway Consulting hosted more than 100 golfers at its ninth annual charity golf outing on Saturday, September 8, at Tamarack Golf Club in Naperville. In addition to food, fun, and friendly competition, event activities included lunch and live raffles for cash and other prizes, including overnight stays in New York, San Francisco, and Chicago.

For the third consecutive year, proceeds from the event benefited ALIVE Rescue, a sustainable animal rescue that rehabilitates and places abandoned, abused, and stray animals. ALIVE Rescue volunteers were on hand with adoptable dogs and the ever-popular puppy kissing booth.

“As a volunteer, I feel privileged to help them protect the lives and welfare of the animals they rescue and save,” says Brian King, president and CEO of Kenway Consulting, a Chicago-based management and technology firm. “ALIVE Rescue is a nonkill shelter that takes in animals other adoption organizations may overlook, including seniors, unpopular breeds, and pets with special needs. We are proud to support their mission and the special work they do,” King explains.

To date, Kenways’s golf outing has raised more than $100,000 for the nonprofit.

Delving into Development

Dr Tiffany Sandersuses play therapy tools to help young patients learn to read facial expressions and non-verbal cues. // Photo by Michael Hudson

Over her more than 15 years in practice, Dr. Tiffany Sanders has applied her expertise in psychology to a wide variety of patient issues and afflictions—from depression to family counseling and anxiety disorders. But one of her longtime key areas of focus has been the use of academic and psychological testing to help parents, teachers, and health care workers better foster the instructional, emotional, and behavioral success of children.

“Working with children and adolescents is important, because research shows that a child’s mind is amenable to early interventions,” she says. “We must provide quality psychological and neuropsychological evaluations to determine areas of strengths and weaknesses in their brain development.”

Dr. Sanders feels there are certain situations where these evaluations can be particularly helpful:

  • A young child is not meeting developmental milestones, especially in the use of language.
  • A student is demonstrating behavior problems in school (e.g., the inability to sit still, focus, concentrate, process information, or engage in peer interactions). An evaluation can determine whether there is a neurological disorder such as ADHD or another executive functioning disorder that could possibly explain the behavior.
  • A child isn’t learning at the rate of his or her peers, or is having difficulty retaining information or following directions.
  • There is a possible emotional disorder such as depression, anxiety, adjustment disorder, or bipolar disorder.
  • Parents are considering medication for their child—or to help clarify and/or rule out diagnoses to aid the physician in prescribing medication.
  • Thorough evidence is needed for a child study team to determine eligibility for a Section 504 Plan or an Individualized Education Plan (IEP)

For more information on counseling and phychological testing at Sanders & Associates in Oak Brook and Naperville, visit drtiffanysanders.com.

Discover | Lisle

Naperville’s easterly neighbor may be smaller by comparison, but thanks to attractions such as the sprawling Morton Arboretum, the Bulls/Sox Training Academy, and Benedictine University, Lisle is a popular Chicagoland destination. The village’s quaint downtown boasts a handful of shops and restaurants along with the picturesque Garden Walk, which connects Main Street to Prairie Walk Pond’s trails and play areas.


Four Lakes
This recreation area offers skiing and snowboarding during the winter, and sand volleyball leagues during the summer.
5750 Lakeside Drive, 630.964.2550, fourlakessnowsports.com

The Morton Arboretum
Troll Hunt, a collection of massive troll sculptures that Danish artist Thomas Danbo made out of reclaimed wood, is the latest addition here—wander the grounds to find all six as you explore 1,700 acres of fall colors. Little ones will enjoy “Trick or Trees” this month, where they can enjoy games and crafts each weekend (plus Columbus Day) from 11:00 a.m. to 4:00 p.m. Vote for your favorite scarecrow, created by local Scout troops and displayed along Meadow Lake Trail, daily in October.
4100 Illinois Route 53, 630.968.0074, mortonarb.org

Museums at Lisle Station Park
Learn about the early days of Lisle by touring a 19th-century tavern, blacksmith shop, historic farmhouse, train depot, and 1881 railroad caboose.
921 School Street, 630.968.0499, lisleparkdistrict.org

Pixel Blast Arcade
Play old-school games and pinball at this token-free arcade where one entry fee ($15 per person) buys free play all day.
1045 Burlington Avenue, 331.777.2941, pixelblastarcade.com

Sensory Garden Playground
This interactive playground for children of all abilities has handicapped-accessible ramps and areas for sensory play, including scent and sound gardens.
2751 Navistar Drive, playforalldupage.org

The Room
Puzzle-solvers and code-crackers will love thinking their way out of the Einstein and art gallery-themed escape rooms at this activity center.
4910 Main Street, 808.283.6129, theroomlisle.com

Dine & Drink

Apolis Greek Street Food
Fare Spit-roasted meats served in a toasted pita, atop a rice bowl or salad
Good for A speedy counter-service lunch on the go
Must try Spiced lamb and beef kebabs with tzatziki, saganaki, spanakopita
1109 Maple Avenue, 331.775.2135, apolisgreek.com

The Bavarian Lodge
Fare Comforting German food—with a few American and English classics in the mix—plus plenty of imported brews to wash it all down
Good for Pretending you’re on a European vacation for the afternoon
Must try Wurst of all kinds, from bratwurst to knackwurst to Thuringer
1800 Ogden Avenue, 630.241.4701, bavarian-lodge.com

Fare Sammies, salads, and burgers, plus plentiful whiskey-, bourbon- and rye-based cocktails (the name stands for The Next Whiskey Bar, after all)
Good for A laid-back date night or meet-up with friends
Must try Funky bar snacks such as cauliflower popcorn, pulled pork poutine, and onion rings with cilantro aioli
4732 Main Street, 630.541.3811, nwbars.com

Fare Pasta, burgers, and pizzas aplenty, including deep-dish, double dough, stuffed, Sicilian, flatbread or gluten-free
Good for A group chow-down on a breezy day with the restaurant’s garage doors wide open
Must try Slow-roasted pulled pork flatbread with caramelized onions, barbecue sauce, and cilantro.
2901 Ogden Avenue, 630.922.4100, paisanspizza.com/lisle

Yerbabuena Mexican Cuisine
Fare Mouth-watering Mexican specialties, from crispy tostadas to taco trios to sizzling carne asada platters
Good for Sipping ’ritas on the umbrella-shaded front patio or second-floor terrace
Must try Guacamole made tableside, pork tamales, tacos al pastor
4734 Main Street, 630.852.8040, yerbabuenacuisine.com


Heritage Harley-Davidson
This sprawling dealership sells new and preowned Harleys, plus plenty of clothing to wear on or off your bike—from ready-to-ride jackets to leather boots to logo-emblazoned tees. Its new rider course gets you safely on the road in just a weekend (October 12–14).
2595 Ogden Avenue, 630.420.1942, heritagehd.com

Créme de la Créme Gifts & Accessories
This sweet boutique is packed with appealing gifts for anyone on your list, from leather passport covers for the avid jet setter to gourmet treats or glitzy glasses for the hostess with the mostest.
4710-3 Main Street, 630.968.2500

Tina’s Closet
Underthings are the overarching focus at this boutique, which is a destination for bra fittings. Be sure to make an appointment if you’re a first-time shopper.
4745 Main Street, Suite 105, 630.810.0046, tinasclosetinc.com

P. Martin Jewelers
Whether you’re in the market for wedding bands, an engagement ring, or a gift for anything from confirmation to graduation to anniversaries, this jewelry shop offers immensely personal service. Owner Paul is also a skilled resource for repairs.
4745 Main Street, Suite 101, 630.968.2300

Books | October 2018


The Stranger Game
By Peter Gadol (Hanover Square Press)
Rebecca’s on-again, off-again boyfriend Ezra has gone missing, but the police seem surprisingly unconcerned as they suspect he has been playing the “stranger game,” a viral hit in which players start following others in real life. The novel unearths connections that are built in the physical and digital worlds.
The Royal Runaway
By Lindsay Emory (Gallery Books)
After Princess Theodora is stood up at the altar, she escapes the palace while trying to hide from paparazzi. She meets Nick Cameron, who turns out to be a British spy (and her fiancé’s brother). While evading security, Thea and Nick engage in romance while investigating the murders of people connected to her fiancé’s law firm.


1,000 Books to Read Before You Die
By James Mustich (Workman)
Mustich creates a curated personal compendium that will inspire hours of browsing and a lifetime of reading. Encompassing fiction, poetry, science and science fiction, memoir, travel writing, biography, children’s books, history, and more, 1,000 Books presents an eclectic collection of must-read titles.
Talk Triggers
By Jay Baer and Daniel Lemin (Portfolio)
Word of mouth is directly responsible for 19 percent of all purchases, but less than 1 percent of companies have a strategy for generating these crucial customer conversations. Talk Triggers provides that strategy in a timely book that can be put into practice immediately, by any business.