A new study has officially confirmed what we all knew to be true: Twenty-seven percent of Generation Z (born from 2000 to present) can’t go more than an hour without the internet, while the same percentage of Baby Boomers (born between 1946 and 1964) reported they can go days without it. The WP Engine study surveyed over 1,200 people between the ages of 14 and 59.
Another key finding uncovered differences in the purpose of online activity for different age groups. Unlike their Baby Boomer predecessors, who mainly use the internet to source information, 86 percent of Gen Zers rely on it for social media and entertainment—a marked shift from “inform me” to “entertain me.”
All generations agree that there is a need for safer, more secure digital experiences, including protection from malware and fraud.
For more data visit wpengine.com/gen-z-us.